Designing business solutions —
projects which solve problems through user experience, design and development.

Asset Management Company

Design System & UI Design

The company’s internal platform had become outdated, making it difficult to maintain consistency and slowing delivery of new features. With evolving business goals and rising client expectations, there was a clear need for a redesign that combined modern usability to move with the market.

The existing tool lacked visual cohesion and intuitive workflows, reducing efficiency and limiting the ability for it to grow with business demands. The challenge was to create a design system that improved usability and ensured long-term scalability for development teams.

• Research & Analysis: UX Audit and Review to identify user interface components and functionality in combination with business requirements.
• Design System: Designed a component library to cover colour, typography, icons, layout and components to develop cohesive and engaging interfaces.
• Front-End Development: Implemented responsive, modular components, bridging design with build and simplifying the development process.

The result was a cohesive, modern platform underpinned by a scalable design system. It improved user experience, accelerated delivery cycles, and provided the company with a future-proof foundation aligned to business growth and evolving market expectations.

E-commerce Retailer

Website & Branding

A new e-commerce business was being scoped and developed to sell bikes to young, urban consumers. The business required a modern, functional website to sell products in a competitive market. Developing a compelling brand identity would differentiate it within the market.

The key challenge was to create a brand and digital experience that would resonate with a lifestyle-driven audience. The design needed to capture the energy of the brand and keeping the shopping experience seamless, trustworthy, and intuitive for users.

• Research & Insights: Analysed existing lifestyle e-commerce brands and experiences, urban consumer trends and competitor positioning.
• Branding: Designed a bold, defined, and dynamic visual identity which reflects the target market and their desire for digitally engaged brands.
• Design Development: Delivered responsive layouts and scalable design assets with a bold vision to extend the brand beyond the current visuals.

The final proposition combined a strong brand identity with a streamlined e-commerce experience. The bold visual language conveyed energy and modernity, while intuitive design supported product discovery and purchase confidence. Together, the branding and website design established a compelling foundation for growth in the urban mobility market.

Digital Healthcare Provider

Website & Branding

The company needed a corporate website that conveyed innovation, trust, and professionalism. The platform had to clearly present its four flagship products while appealing to both clinical and commercial audiences. Aligning to digital products the branding needed to convey sleek, modern design.

The main challenge was balancing a clean, modern aesthetic with clear information architecture. The site needed to differentiate products effectively, communicate credibility, and provide an intuitive experience for healthcare professionals and business stakeholders.

• Research & Analysis: Reviewed competitor sites, audience needs and expectations, and digital health products where there was business alignment.
• Branding & Visual Design: Crafted a clean, modern aesthetic reflecting innovation and trust for medical providers and patients.
• UI/UX Design: Designed clear product signposting, information architecture, brand messaging alongside clean, modern visual design.

The final website presented a professional, modern identity while providing intuitive access to product information. It strengthened the company’s brand credibility, improved user engagement, and laid a foundation for future expansion and scalable content management.

Telecommunications Company

Website & Branding

The company sought a marketing page to promote a suite of professional workshops, seminars, and video content aimed at business audiences. The page needed to clearly communicate offerings while supporting broader marketing objectives.

The primary challenge was designing a page that balanced informative content with persuasive messaging. It needed a clear hierarchy, engaging visuals, and intuitive navigation to capture attention, communicate value, and drive conversions among business users.

• Visual Design: Enabling the delivery of a range of content in a simple and clearly to understand way in a way which aligned with the company’s brand.
• Prototyping & Testing: Developed working prototypes for internal stakeholder review, optimisation and reworking.
• Front-End Implementation: Delivered responsive, modular components optimized for performance and marketing goals.

The resulting marketing page provided a compelling, professional presentation of the company’s educational offerings. It improved content clarity, increased engagement, and created a scalable framework for future campaigns aligned with marketing objectives.

Healthcare Provider

Learning Management System

The healthcare provider needed a Learning Management System (LMS) and clinical programme interface to support patients in accessing mental health CBT content. The platform aimed to empower users to navigate and engage with therapeutic materials independently.

The main challenge was designing a user-friendly experience which balanced clarity, support, and engagement, ensuring patients could follow programmes confidently and safely. At the same time it was important to maintain clinical integrity and and ensure patient oversight.

• UX Design: Created intuitive navigation and clear progress tracking for patients, whilst enabling clinician-patient conversations.
• UI Design: Developed a modular visual language which could be customised whilst enabling patient engagement and progress.
• Front-End Development: Built responsive, modular components ensuring accessibility and consistency across devices.

The resulting LMS enabled patients to engage with CBT content confidently and independently. It improved usability, reinforced therapeutic support, and provided a scalable platform for delivering clinical programmes while maintaining high standards of patient experience.